Judging criteria

Criteria used by the Publishing Prize jury

 

 

FILM CATEGORIES

 

• Cinematography

WHAT IS ASSESSED
Photography, camera movements, lighting

CRITERIA
Clarity Content, symbolism
Impression Adaptation to communicative purpose and target group(s)
Quality Flow, composition, attention to detail
Originality

• Design

WHAT IS ASSESSED
Graphic solutions, editing, costume, mask/makeup, set design, special effects

CRITERIA
Clarity Structure
Impression Adaptation to communicative purpose and target group(s)
Quality Rhythm, tempo, attention to detail
Originality

• Direction

WHAT IS ASSESSED
The degree to which the film conveys the message to the target group(s)

CRITERIA
Clarity Intelligibility of the message
Impression Adaptation to communicative purpose and target group(s) in terms of both fact and feeling
Quality Dramaturgy, sound, acting, attention to detail
Originality

• Sound

WHAT IS ASSESSED
Sound design, music, voice-over, sound effects, audibility

CRITERIA
Clarity Content, symbolism
Impression Adaptation to communicative purpose and target group(s)
Quality Enhancement of message and mood, attention to detail
Originality

 

 

PRINT CATEGORIES

 

• Design

WHAT IS ASSESSED
Graphic design, typography and layout

CRITERIA
Clarity Structure, legibility
Identity Consistency
Relevance Adaptation to communicative purpose and target group(s)
Quality Composition, attention to detail
Originality

• PPPF (paper selection, prepress, printing, finishing)

WHAT IS ASSESSED
The printed piece as a physical product

CRITERIA
Paper selection Feeling, technical adaptation, environmental awareness
Prepress Print adaptation, screen usage
Printing Print technology, environmental awareness
Finishing Technical execution, environmental awareness
Relevance Adaptation to communicative purpose and target group(s)
Quality Attention to detail
Originality

• Textual content

WHAT IS ASSESSED
Body text, captions, headlines, and other verbal components

CRITERIA
Clarity Intelligibility of the message, interaction with the visual content
Identity Consistency
Relevance Adaptation to communicative purpose and target group(s)
Quality Composition, attention to detail
Originality

• Visual content

WHAT IS ASSESSED
Photos, drawings, graphics and other visual components

CRITERIA
Clarity Content, symbolism, interaction with text content
Identity Style
Relevance Adaptation to communicative purpose and target group(s)
Quality Composition, attention to detail
Originality

 

 

WEBSITE CATEGORIES

 

• Design

WHAT IS ASSESSED
Typography and layout

CRITERIA
Clarity Structure, legibility
Identity Consistency
Relevance Adaptation to the communicative purpose and target group(s)
Accessibility Adaptation to the target group(s)
Quality Composition, attention to detail
Originality

• Textual content

WHAT IS ASSESSED
Texts, headlines

CRITERIA
Clarity Intelligibility of the message, interaction with the visual content
Identity Consistency
Relevance Adaptation to communicative purpose and target group(s), whether content
is kept up to date, use of social media
Accessibility Adaptation to the target group(s)
Quality Composition, performance, attention to detail
Originality

• Visual Content

WHAT IS ASSESSED
Photos, drawings, graphics, video, animation

CRITERIA
Clarity Content, symbolism, interaction with the verbal content
Identity Style
Relevance Adaptation to communicative purpose and target group(s), whether content
is kept up to date, use of social media
Accessibility Adaptation to the target group(s)
Quality Composition, flow, attention to detail
Originality

• Usability

WHAT IS ASSESSED
The degree to which visitors can use the site to achieve specific objectives in an efficient and satisfactory manner

CRITERIA
Find Navigation, search
Do Interaction design
Focus Relevance for and adaptation to the target group
Experience Quality of execution
Availability Possible for everyone to use
Originality

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